Turning a free scan into a signed contract

Cold outbound for an MSP's own security services is a hard sell — nobody wants to hear "your email security might have problems" from a vendor they've never talked to. The pitch lands a lot better when it starts with a specific, provable finding instead of a generic warning.

The problem was generating that specific finding at scale, for a prospect who's never heard of the MSP and isn't going to book a call just to find out.

The MSP enables the embeddable scan widget in Settings and drops the single <script> snippet onto their own marketing site and into a line in outbound email signatures. A visitor types their own domain in, and — with no login and no signup — sees a real grade and score immediately, run against the same checks that power ActiScan's own scans.

Getting the full per-check breakdown asks for a name and email first — the full result genuinely isn't sent to the browser until that form is submitted, so the teaser is a real hook, not a dead end. Every completed form lands on the Leads page: name, email, company, the domain they scanned, its grade, and a Low/Medium/High risk label, sorted hottest-risk-first so a High-risk prospect never gets buried under a week of Low-risk noise.

A High-risk (grade D or F) lead also fires an immediate Slack alert — a "hot prospect" ping the moment the form is submitted, not a daily digest. Where contact enrichment is on, a Find IT contacts button surfaces the actual IT decision-maker at that company, in case the form itself was filled in by someone else.

A prospect who scanned their own domain out of curiosity turns into a Slack notification within seconds, and a sales rep who calls the same day already knows exactly what's broken — DMARC missing, SPF over the lookup limit, whatever the report actually found. The pitch isn't "you might have a problem"; it's "here's the specific problem, and here's what fixing it looks like."

Every captured lead pushes into HubSpot automatically as a contact (or any other CRM, via the generic webhook), so nothing sits only inside ActiScan waiting to be manually re-entered into the system sales actually works in.